Updated for 2026 — the pricing chapter that ended the $5-a-loaf undercharge for 800+ cottage bakers

Turn the Sourdough You Already Bake Into $1,800 a Month — From Your Home Kitchen.

Your sourdough is already good enough to sell. The neighbor knows it. The friend who's been "joking" about ordering for a year knows it. Your husband — the one who keeps calling it "the bread thing" — is about to know it too.

This is the playbook for the part you don't have yet:

  • The pricing math that stops you giving them away
  • The Wednesday post that lands the first ten orders
  • The Saturday system that fits twenty loaves through one home oven

(The legal piece is in there too. Three pages. It's not the hard part.)

★★★★★ 4.9 from 800+ cottage bakers
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Clean Legal in 47 of 50
+ workaround chapter for NJ, MT, IA
Post Scripts
Wednesday
Drop Post
10 orders / post
Pricing Ladder
Country$9
Jal-ched.$11
Cranberry$14
Sourdough Blueprint
The Cottage
Sourdough
Profit Kit
Charge what your
bread is worth.
47 PG · 2026
State Pack
Cottage Food,
By State
✓ TX — no permit
✓ CA — 20 min
✓ FL — $1k+ thresh.
Bake System
20-Loaf
Saturday
Fri 6p · mix
Sat 5a · shape
Sat 7a · bake
Sat 11a · sold
What's in the Kit · $29 5 PDFs · Instant
Everything you need to sell your first loaf for $11.
  • The Profit Kit Playbook
    47 pages · the core PDF
    $29
  • Cottage Food Law, By State
    All 50 states · plain English
    $19
  • Pricing Ladder Calculator
    $1.40 COGS → $9/$11/$14 menu
    $14
  • Wednesday Post Script Pack
    The post that lands 10 orders
    $12
  • The 20-Loaf Saturday System
    Friday prep → Saturday sold-out
    $14
🎁 2 Free Bonuses · Expire Tonight
  • +
    Subscription Script Pack
    Turn 1 sale into $36/mo recurring
    FREE $11
  • +
    Soft-Launch Friends Script
    The text that ends "the bread thing"
    FREE $9
Total value
$108
Today
$29

By week 4: $192 every Saturday on a 20-loaf bake. The math, costed honestly — below.

Sarah M.
"Twelve loaves my first Saturday — all spoken for by Tuesday. $144 for a bake I'd have done anyway. I'd been giving them away for two years."
Sarah M. — Cottage baker, Portland OR
Rachel P.
"I'd been charging $5 a loaf because I felt weird asking for more. Went to $11 the next Saturday. Not one customer pushed back. One actually said 'oh, that's reasonable.'"
Rachel P. — Cottage baker, Asheville NC
Megan R.
"By month three I was clearing $2,100 in pure side income — same Saturday bake, same kitchen, just a real waitlist now. My husband stopped calling it a hobby."
Megan R. — Cottage baker, Boise ID
47 Page playbook
50 States covered
4 Weeks to first sale
$29 One-time price
The Thing Nobody Warned You About

Your Friends Keep Asking What You Charge. You Don't Have a Real Answer.

The fourth time it happened, you stopped pretending it was a one-off. Someone tried to hand you cash for a loaf and you laughed it off. Said "next time." Then someone else asked. Then someone offered to Venmo. And every time, you said yes-but-not-really — because you didn't know what to charge, and worse, you didn't know if the health department would care.

You've been baking sourdough for eighteen months. The bread is genuinely good. The thing missing isn't skill. It's permission, a price, and a Saturday morning that pays for itself.

"My friends keep asking me to bake for them and I have no idea what to charge."
— r/cottagefoods, last week
"I've been baking for a year and I'm too scared to start selling because I don't know the rules."
— Hannah, FB cottage-food group
The Reframe

It's Not the Bread That's Missing. It's the Price Tag.

You've been baking for eighteen months and the bread is genuinely good. The neighbor who took two loaves last weekend knows it. Your sister-in-law knows it. The thing missing isn't skill — it's the three sentences that get you from "oh, take it, please" to "eleven dollars, Venmo's fine."

That's the gap. That's the whole reason this guide exists.

Flour, salt, water (per loaf) $1.40
Average farmers-market price $11.00
Margin per loaf $9.60 · 87%
A 20-loaf Saturday clears $192 on roughly $28 of ingredients.

"Eighteen months of Saturday bakes. Three loaves each. Giving them all away. Watching neighbors take photos. Watching my brother-in-law request specific shapes."

"The pricing chapter was the page that broke me. $1.40 in flour. $11 a loaf. No apologies."

Twelve loaves my first Saturday charging. All to people I already knew.

$144 for a bake I'd already been doing.

This is the chapter most cottage bakers never see — because the "start your bakery" courses are selling a $40,000 buildout, not the three sentences that prove your Saturday loaf is already worth $11.

$1.40 cost Flour, salt, water · per loaf
$11 price Farmers-market sweet spot, 2026
$1,800/mo Tier-3 readers, by month 4

Pricing & cottage-food data: Forrager · Institute for Justice · 2025 Cottage Food Industry Survey · statute citations in Appendix A

What does your Saturday bake actually clear?

Slide the dials. The same math the kit walks you through, applied to your kitchen.

12 loaves
$11
Per-bake gross $132
Ingredients (at $1.40/loaf) −$16.80
Take-home this month $461
Tier 1 · “side gas money”

800+ cottage bakers run this math every month · same formula the kit walks you through line by line, with the script for getting to $11 without flinching.

Stop Undercharging

The pricing math, the $11 script, and the Wednesday post — all in the playbook.

Get the Playbook — $29

Instant PDF · 60-day money-back guarantee

What Buyers Report Earning

Saturday Bake → Side Income.
Here's the Curve.

Reported income from 800+ cottage bakers who ran the playbook. Same Saturday bake, same kitchen, same starter — different price tag.

Start
$480/mo
Month 1
"Stopped giving them away"
8–12 loaves · most Saturdays
+150%
$1,200/mo
Month 3
"Husband saw the Venmo statement"
14–18 loaves · subscription emerges
Goal
+275%
$1,800/mo
Month 6
"Husband stopped calling it a hobby"
20+ loaves · 18 subscribers

Real numbers from buyers

  • Sarah M., Portland: $144 her first paid Saturday. Twelve loaves, all spoken for by Tuesday — for a bake she'd already been doing for two years.
  • Lindsey K., Austin: $1,800/mo by month 4 — Wednesday neighborhood subscription bake plus Saturday market.
  • Brianna C., Burlington VT: Year one's Saturday bake paid the entire property tax bill on her grandmother's farmhouse.

Self-reported by buyers via Sourdough Blueprint post-purchase survey, 2025. Individual results vary.

Your Starter Already Earned This

Same Saturday bake. Different price tag. The 47-page playbook is $29.

Get the Playbook — $29

Instant PDF · Read it tonight, post Wednesday

The Demand for Real Sourdough Has Never Been Higher.
Most Bakers Don't Know How to Capture It.

Right now, in your neighborhood:

  • Grocery bread is at all-time-high prices.
  • Local bakeries can't keep up with weekend demand.
  • Farmers markets across 47 states have stalls open and waiting.
  • Every neighborhood Facebook group has people who'd pay $11 for a real, hand-shaped loaf — and they're already buying from someone.

They could be buying from you.

The best time to start charging was last Saturday. The second-best time is the Saturday after you read this — most readers go from "I'm scared $15 is too much" to a first paid loaf in under three weeks.

The bakers who've decided they're worth charging walk into the Wednesday Facebook post differently:

  • They name a price without flinching.
  • They charge $11 instead of $5.
  • They bake twenty loaves on Saturday instead of three.

That confidence is what this playbook delivers — not another sourdough recipe.

Who Wrote This

Hi, I'm Maggie Whitlock.

Eleven years a pastry sous-chef. Six years running a cottage bakery from my kitchen. Now teaching the rest of you how the rules actually work.

I spent eleven years as a pastry sous-chef in San Francisco. The shop sold a $9 country loaf. The dough cost a dollar. Most nights I went home thinking: I could be making this in my own kitchen.

What nobody told me

The same loaf I was selling for $9 at the shop was already worth $11 at a farmers market. Same pricing math. Different room. (Yes — in 47 of 50 US states, you can sell from your home kitchen. The legal part is twenty minutes of paperwork. The hard part was deciding I was worth $11.)

I quit the restaurant in 2020. Same Saturday: baked twelve loaves. By Tuesday they were all sold in my neighborhood Facebook group.

Six years later I bake thirty a Saturday. What changed wasn't the bread. It was three things:

  • Deciding what to charge — and saying it out loud
  • Finding the first ten customers — Wednesday post + soft launch
  • Fitting twenty loaves through one home oven without losing my mind

That's what this playbook is.

11 yrs Pastry-chef training
$72k Year-3 cottage income
800+ Cottage bakers using the kit
Skip the Eight Years of Mistakes

Everything Maggie figured out the hard way — boiled down to 47 pages.

Get the Playbook — $29

60-day money-back guarantee · Instant PDF

Not Another "Start a Bakery" Course That Wants $40,000 in Equipment

No commercial kitchen. No business school. No Shopify funnel. Just the pricing math that ends the $5-loaf undercharge, the Wednesday post that lands the first ten orders, and the Saturday system that fits twenty loaves through your own oven — written down for people who can already bake. (The legal piece is in there too. Three pages, plain English.)

★ Marquee Chapter
01 $1.40 → $11 · 87% margin

The Pricing Formula That Works

The exact pricing math used by cottage bakers earning $1,500–$3,000 a month: $1.40 cost-of-goods, $11 loaf, $9.60 margin. The premium ladder for specialty loaves ($12 jalapeño-cheddar, $14 cranberry-walnut). The five things to never undercharge for. The one mistake that turns a $1,800 month into a $400 month.

02 First 10 orders in 7 days

Your First Ten Customers, On Repeat

The first sale is the hardest. We give you the exact Facebook neighborhood post that lands the first ten orders, the venmo-or-cash language that handles payment without being weird, the subscription model that turns one-time buyers into a Saturday standing order, and the way to politely say no to the people who ask for a friend discount.

03 20 loaves · 1 oven · 4 hours

The 20-Loaf Saturday System

How to bake one loaf is a recipe. How to bake twenty in a single Saturday — through one home oven, with one fridge, by yourself — is logistics. The exact prep-day-Friday + bake-day-Saturday timeline, the oven sequencing, the cold-retard math, and the assembly-line packaging routine.

04 47 of 50 states · 3 pages each

Your State, Your Rules — In Plain English

A three-page summary for each of the 47 US states that allow cottage food sourdough sales: who you have to register with (most states, nobody), what your label has to say, where you're allowed to sell (porch / market / online / shipped), and the one or two gotchas in your state. No legalese, no consultant fees.

Your 4-Week Launch Plan

Saturday 1 You Bake. Saturday 4 You Sell Out.

The exact week-by-week sequence cottage bakers use to go from "I'd like to try this" to a sold-out market booth — without quitting your day job, building anything, or asking for permission you don't actually need.

Week 1: Decide You're Charging
Steps 1–4
  • The pricing math: $1.40 per loaf → $11, no apologies
  • The "fancy bakery" mirror — what your loaf actually is
  • Look up your state (3 pages, plain English)
Day 1–7
"I'm worth $11" gets settled
Week 2: Price + Position
Steps 5–9
  • The pricing formula (cost × 5)
  • Pick your three signature loaves
  • Set up venmo + cash flow
Day 8–14
$9 / $11 / $14 menu
Week 3: First Ten Customers
Steps 10–14
  • The neighborhood Facebook post
  • The "soft-launch" friends list
  • Subscription vs. one-off pricing
Day 15–21
First ten orders, on paper
Week 4: First Sold-Out Bake
Steps 15–18
  • Friday prep + Saturday bake
  • Pickup window or porch drop
  • The follow-up that locks in next week
Day 22–28
First sold-out Saturday

From "I'd Been Giving Them Away for Two Years" to Sold-Out Saturdays.

Hobby bakers who already had the bread part figured out — and finally got the rest.

$144 first Saturday
★★★★★

"I'd been baking three loaves every Saturday for almost two years. Giving them away. Telling my husband 'this is just my hobby thing.' The pricing chapter was the page that broke me — $1.40 in flour, $11 a loaf, no apologies. Twelve loaves my first paid Saturday — all spoken for by the Tuesday before, $144 in venmo. I cried in the kitchen at 9am."

Sarah M.
Sarah M.
Portland OR · Now selling 14 loaves/wk
Stopped undercharging
★★★★★

"I was charging $5 a loaf because I felt guilty asking for more. The pricing chapter has the actual cost-of-goods math: $1.40 in flour and salt, every batch. I went to $11 the next Saturday. Not one customer pushed back. Most of them said 'oh, that's reasonable.' I'd been giving away nearly $400 a month in margin."

Rachel P.
Rachel P.
Asheville NC · Tennessee farmers market
First market booth
★★★★★

"I'd been thinking about applying for our local farmers market for two years. Two years. The application was the thing I'd been avoiding. The booth-application chapter has the exact email template, the photos to send, the line-item to list yourself as. Sold out in two hours my first Saturday. The stand next to me — a guy who'd been doing it for ten years — looked at me sideways."

Michelle P.
Michelle P.
Madison WI · Sat. market regular
Brooklyn apartment baker
★★★★★

"I'd looked at three commissary kitchens in Brooklyn — $850 a month minimum. The whole project felt like it required taking out a loan. I bake out of my apartment now. The label has my address on it. I sell from a porch pickup window every Saturday and a Wednesday IG drop on alternate weeks. The 'I need a commercial kitchen' fear was the thing keeping me from starting for a year. It was twenty minutes of paperwork."

Tara R.
Tara R.
Brooklyn NY · Sells via IG + porch pickup
$1,800/mo by month 4
★★★★★

"I started in February with the goal of paying for one tank of gas a week. By May I was netting around $1,800 a month — all from a Wednesday neighborhood subscription bake plus Saturday market. It's not life-changing money. It is gas-and-groceries money, every single month, from something I was doing anyway. The numbers in this playbook are not exaggerated."

Lindsey K.
Lindsey K.
Austin TX · 28 loaves/wk steady
Twenty-loaf Saturday
★★★★★

"Got too popular too fast — couldn't bake fast enough through one oven and stopped sleeping on Friday nights. The 20-loaf scaling chapter had a Friday prep + Saturday timeline that genuinely fixed it. Cold retard math for 20 loaves, oven sequencing 4-at-a-time every 50 minutes, the assembly-line packaging routine. I do 24 loaves on a Saturday now. Bedtime is 11pm again."

Yvonne D.
Yvonne D.
Salt Lake City UT · Production scaler
Husband-skeptic perspective
★★★★★

"My husband called it 'the bread thing' for a year. Loving, slightly amused. I bought this playbook one Sunday, ran the pricing math Monday, posted in our neighborhood Facebook group Wednesday, baked twelve Friday, sold all twelve Saturday. By Sunday night he was helping me write down the next week's order list. It's not 'the bread thing' anymore."

Marcus W.
Marcus & Lia W.
Denver CO · Cottage business, year one
Subscription model
★★★★★

"The subscription chapter changed how the whole thing works for me. Instead of 'who wants bread this week,' it's now $36 a month for two loaves a week, prepaid via venmo on the 1st. I have eighteen subscribers. That's $648 of base income before any market booth or one-off order. The 'starter customer subscription script' is two paragraphs of text that became my actual business model."

Kaitlyn N.
Kaitlyn N.
Boston MA · Recurring-revenue cottage baker
Property tax paid
★★★★★

"I'd been baking a 1944 starter inherited from my grandmother for fifteen years. Never charged anyone. Felt weird to. The first time I sold a loaf was strange. Then I sold the second. Then I had a Saturday list. This year my Saturday bake paid the entire property tax bill on the farmhouse. I think Grandma would have laughed."

Brianna C.
Brianna C.
Burlington VT · Heirloom-starter baker
Join 800+ Cottage Bakers

Same playbook. Same Saturday. Same sold-out by noon.

Get the Playbook — $29

Instant PDF · 60-day money-back guarantee

The 47-Page Cottage Baker Playbook

Four parts, every step covered — from "what do I charge?" to "spoken for by Tuesday." Written for people who can already bake.

1

Part 1: Decide You're Charging

The mindset unlock · 8 pages

The page most cottage bakers have been avoiding for two years isn't the legal one — it's the one where you say out loud that this bake is worth $11. "I'm scared $15 is too much" is the single most-repeated phrase in cottage-baker Facebook groups, verbatim. This part is the reframe: the math, the mirror, and the moment you stop calling it "the bread thing."

In Part 1, you get
  • The "ready-to-sell" decision framework — page 11
  • The "I'm scared $15 is too much" sentence — and what to say instead
  • The two-sentence text-message script for telling existing friends you're selling now
  • The fancy-bakery mirror exercise (why a $9 shop loaf is the same as your $11 farmers-market loaf)

After Part 1, the question stops being "is this even allowed?" and starts being "which Saturday do I open the list?"

2

Part 2: Position Without Apologizing

Pricing ladder & state law · 13 pages

This is where most cottage bakers leave money on the counter — undercharging out of guilt. Part 2 gives you the financial frame: cost-of-goods math, the three-tier pricing ladder, the premium bump for specialty loaves, and the conversation script for the friend who asks for a discount. (The cottage food law for your state is folded in here too — three pages, plain English, plus the form link if any.)

In Part 2, you get
  • The cost-of-goods math: $1.40 per loaf, every batch
  • The three-tier pricing ladder: $9 country / $11 specialty / $14 premium
  • The premium bump rules (jalapeño-cheddar, cranberry-walnut, seeded)
  • How to politely decline the friend discount without feeling like a jerk
  • The cottage food law in your state — three pages, plain English, the form link if any
  • The 18 states where literally no permit is required

After Part 2, you walk into pricing conversations knowing what the loaf costs to make and what the market actually pays. The guilt about asking for $11 is gone.

3

Part 3: Find Your First Ten

Wednesday post & subscription scripts · 14 pages

The first ten customers are the hardest. After ten, word-of-mouth takes over. Part 3 is exactly how to get those first ten — with the neighborhood Facebook post that works, the friends-and-family soft launch, the venmo-or-cash language that feels normal, and the subscription script that turns one buyer into a Saturday standing order.

In Part 3, you get
  • The Wednesday neighborhood Facebook post — paste-ready, page 28
  • The "soft-launch friends list" — who to ask first, in what order
  • Pickup window vs. porch drop vs. delivery — the trade-offs
  • The subscription script: $36/mo, two loaves a week
  • The follow-up that locks in next week's order
  • How to handle the customer who wants to negotiate

After Part 3, Saturday is spoken for by Tuesday. The subscription pricing turns next weekend into base income — not a question mark.

4

Part 4: The 20-Loaf Saturday

Production system & scaling · 12 pages

Once you've sold out three Saturdays in a row, the bottleneck shifts from "find customers" to "fit twenty loaves through one home oven." Part 4 is the production system — how to bake twenty in a single Saturday, by yourself, without losing your mind or your kitchen.

In Part 4, you get
  • The Friday prep timeline (4 batches, staggered fridge)
  • Cold retard math for 20 loaves at once
  • Oven sequencing: 4 boules every 50 minutes
  • The 30-minute assembly-line packaging routine
  • When to add a Wednesday bake (around order 25/wk)
  • When NOT to scale: the 30-loaf-a-week ceiling most cottage bakers hit

After Part 4, the Saturday bake is a system — not chaos. Twenty loaves out the door, packaged, paid for, gone by 11am.

+

Appendix: State-by-State Quick-Reference Bonus

All 50 US states, 1 page each

The quick-reference appendix you keep open the first month. Every US state on its own page: registration required (yes/no), permit required (yes/no), sales channels allowed, label requirements, and the section number to cite if a buyer asks for proof.

For each state, you get
  • Registration: required or not, and the link
  • Permit: required or not, and the cost
  • Sales channels: porch, market, online, shipped
  • Label disclaimer: the exact required text
  • Statute citation: section number for "is this real?" moments

The page you screenshot and send to your spouse the day they ask if you're "actually allowed" to do this. Yes. You are.

All 4 Parts · 47 Pages

Pricing, posting, Saturday system, cottage food law — one PDF, $29.

Get the Playbook — $29

Instant download · 60-day money-back guarantee

Limited Time Pricing

The Cottage Sourdough Profit Kit

Total Value: $108
$29

One-time payment. Instant access.

One-Time Purchase Lifetime Access No Subscription
What's Inside:
  • 47-page playbook PDF — instant download, read on any device
  • Cottage food law summary for your state — 3 pages, plain English
  • The pricing formula: $1.40 cost-of-goods → $9 / $11 / $14 menu
  • The 4-week launch plan — Saturday 1 you bake, Saturday 4 you sell out
  • The 20-loaf Saturday system — Friday prep + bake-day timeline
  • The neighborhood Facebook post + soft-launch friends script
  • Subscription model: $36/mo for two-loaves-a-week (the script + cadence)

+ Included FREE

The State-by-State Quick-Reference — Bonus Appendix A

  • 📍 All 50 US states, one page each
  • 📋 Registration required: yes/no + the link
  • 🏷️ Label disclaimer: the exact required text for your state
  • 📜 Statute citation: section number for "is this real?" moments

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What They're Saying Online

Unfiltered updates from the Saturday Sourdough community

Sarah M.
Last month · 🌐

I'd been baking three loaves every Saturday for almost two years. Giving them away. Telling my husband "this is just my hobby thing." The pricing chapter was the page that broke me — $1.40 in flour, $11 a loaf, no apologies. Twelve loaves my first paid Saturday. All spoken for by Tuesday. $144 in venmo for a bake I was already doing. I cried in the kitchen at 9am. 🙌

512 87 comments
Like Comment Share
Rachel P.
3 weeks ago · 🌐

I'd been charging $5 a loaf because I felt guilty asking for more. The pricing chapter has the actual cost-of-goods math: $1.40 in flour and salt, every single batch. Went to $11 last Saturday. Not one customer pushed back. Most of them said "oh, that's reasonable." I'd been giving away nearly $400 a month in margin without realizing.

421 69 comments
Like Comment Share
Michelle P.
2 weeks ago · 🌐

I'd been thinking about applying for our local farmers market for two years. Two years. The booth-application chapter has the exact email template, the photos to send, the line-item to list yourself as on the application. I copy-pasted it. Sent it Sunday night. Got accepted Wednesday. Sold out my first Saturday in two hours. The vendor next to me — a guy who'd been doing it ten years — looked at me sideways. 😭

589 104 comments
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Jamie M.
Last week · 🌐

The neighborhood Facebook post from the playbook is RIDICULOUS. I edited two lines (loaf names + my pickup window), posted it Wednesday at 7pm. By Thursday morning I had 22 messages. Sold out before Friday lunch. I would never have known to write the post that way. I would have written something cringe. The post is the magic. 🙌

498 78 comments
Like Comment Share
Tara R.
Last week · 🌐

I'd looked at three commissary kitchens in Brooklyn — $850/mo minimum, paperwork the size of a phonebook. The whole project was starting to feel like it required a loan to even begin. I bake out of my apartment now. Saturday porch pickup, Wednesday IG drops on alternate weeks. The label has my address on it. The pricing chapter got me from $5 to $11 inside a week. The "I need a commercial kitchen" fear was the thing keeping me from starting for an entire year. Twenty minutes of paperwork unstuck me.

632 112 comments
Like Comment Share
Derek & Lia S.
Yesterday · 🌐

My wife had been baking the same incredible bread every Saturday for 18 months and "would never charge for it." I bought this for her as a low-pressure thing. She read it Sunday. Filed the form Monday. Posted in our neighborhood Facebook group Wednesday. Baked twelve loaves Friday. Sold all twelve Saturday. By Sunday night I was the one writing down the next week's order list. It's not "the bread thing" anymore. 10/10. Would absolutely buy as a gift for the home baker in your life.

456 71 comments
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Lindsey K.
3 days ago · 🌐

Started in February with the goal of paying for one tank of gas a week. By May I was netting around $1,800/mo — Wednesday neighborhood subscription bake + Saturday market. It is not life-changing money. It is gas-and-groceries money, every single month, from a thing I was already doing on Saturdays. The numbers in this playbook are not exaggerated. I checked. ❤️

621 98 comments
Like Comment Share
Amanda T.
5 days ago · 🌐

The subscription chapter changed how my whole side-hustle works. Instead of "who wants bread this week?" — it's now $36/mo for two loaves a week, prepaid via venmo on the 1st of the month. I have eighteen subscribers. That's $648 of base income before any market booth or one-off order. The "starter customer subscription script" is two paragraphs of text in the playbook. It became my entire business model. ❤️

578 91 comments
Like Comment Share
Marcus W.
Last week · 🌐

I'm the husband of a sourdough hobby baker. We have spent years receiving "are you sure I should be charging for these?" type panic. Bought this last month as a gentle nudge. She read the pricing chapter on Sunday and decided $11 was the price. Posted in our neighborhood Facebook group on Wednesday. (She did the cottage food paperwork the same week — fifteen minutes.) She has now sold every loaf she's baked for four straight weekends. The Wednesday-Saturday rhythm is now The Schedule in our house. Best $29 I've ever spent on her behalf.

534 89 comments
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Kaitlyn N.
2 weeks ago · 🌐

Got too popular too fast. Was up til 1am every Friday trying to crank out 18 loaves through one home oven and stopped sleeping. The 20-loaf scaling chapter genuinely fixed it. Friday prep timeline + Saturday bake-day with the oven sequencing math + the assembly-line packaging routine. I do 24 loaves a Saturday now. Bedtime is 11pm. The kitchen is ALSO clean by 11am Saturday. Best $29 spent on a side income. Honestly.

567 87 comments
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Brianna C.
4 days ago · 🌐

I'd been baking my grandmother's 1944 starter for fifteen years. Never charged anyone. It always felt weird. The first time I sold a loaf was strange. Then the second one. Then I had a Saturday list. This year my Saturday bake paid the entire property tax bill on her old farmhouse. I think she would have laughed. Then probably charged more.

811 146 comments
Like Comment Share

Frequently Asked Questions

Everything you need to know before getting started.

Be honest with yourself: if your friends, family, or neighbors have ever asked to buy a loaf, taken a photo of it, or said something specific they liked about it — your bread is good enough. The bar for "sellable" is significantly lower than the bar for "Instagram-worthy." Most cottage bakers earn $1,200–$1,800/mo selling a slightly imperfect loaf made with care. The playbook has the "ready-to-sell" decision framework on page 11.

Industry data: cottage bakers selling 6–10 loaves a week at $9–$11 typically gross $280–$480/month — a "side gas money" tier reachable in your first 30 days from the playbook. Bakers who scale to 14–18 loaves/week (Tier 2 in the playbook) typically gross $640–$880/month — usually month two or three. Tier 3 ($1,120–$1,560/mo at 24–30 loaves/week) is achievable by month four for most readers who follow the system. Source: 2025 Cottage Food Industry Survey + cottage-baker testimonials in the playbook.

This playbook is built for that. The Wednesday + Saturday rhythm fits a full-time-work schedule: prep dough Friday after the workday, bake Saturday morning, deliver Saturday afternoon. Total active time for a 12-loaf Saturday is around four hours of hands-on work spread across 24 hours of fermentation. Most cottage bakers run their business as a side income on top of a day job for the first year — the playbook assumes that's how you'll do it.

Farmers markets are one channel — the most visible — but not the most reliable. Most cottage bakers earn the majority of their income from a Wednesday neighborhood Facebook subscription model + Saturday porch pickup, supplementing with the farmers market on busy weekends. The playbook covers all four channels: porch/local pickup, neighborhood subscription, farmers market booth, and (where state law allows) online + USPS Priority shipping. Each one has its own chapter.

In 47 of 50 US states — yes, under cottage food law. Sourdough is a non-potentially-hazardous food, which is exactly the category cottage food laws were written to allow. In 18 of those states, you don't even need to register; in most of the rest, registration is a one-page form that takes 20 minutes. The playbook gives you the three-page summary for your specific state, including the form link and the exact label disclaimer. The three states where it's actually difficult (NJ, MT, IA at time of writing) get their own workaround chapter.

For sourdough specifically, in most US states — no. Cottage food law was written specifically to exempt this kind of home production from commercial-kitchen requirements. Texas: no permit. Florida: no permit (registration only over $1,000/yr). California: a one-page Class A registration online (20 min). The "permit fear" is bigger than the actual paperwork in 90% of states. The playbook tells you exactly what your state requires — most readers find it's less than they were expecting.

If you're in NJ, MT, or IA — the three trickiest states at time of writing — the playbook has a dedicated workaround chapter. Most readers in restricted states still find a legal path: farmers-market-only, registered home processor, or partnering with a friend in a permissive neighboring state. If after reading the playbook you genuinely can't find a legal path in your state, that's a refund situation — see the next answer.

You have 60 days. Read it, run the math, look up your state. If you decide selling sourdough isn't for you, or if your state's rules don't work, email me directly at support@sourdoughblueprint.com for a full refund. No questions, no "what went wrong" interrogation. The playbook stays yours either way — keep it for the recipes alone.

You get the complete 47-page Cottage Baker Playbook as an instant PDF download — no account, no login, no drip schedule. It downloads immediately after purchase and reads on any device. You also get the State-by-State Quick-Reference Appendix (one page per US state, all 50) included at no extra charge.

The pricing chapter (page 14) walks you through the math: cost-of-goods is around $1.40 per loaf (flour, salt, a teaspoon of starter). The pricing ladder is $9 / $11 / $14 by loaf type — country boule at $9, jalapeño-cheddar at $12, cranberry-walnut at $14. Most bakers settle on $11 as their default. The chapter also has the language to use when you tell people the price, so you don't fumble it the first time.

The community-tested rule (and what the playbook teaches): "Charge when it's an order. Don't charge when it's a gift." A loaf you bring to a friend's house = gift. A loaf they specifically asked for = order. The playbook has the exact two-sentence text-message script for telling existing friends/neighbors that you've started selling — and the friend-discount script for the one who'll inevitably ask.

Yes — usually inside three months. The most common pattern: month one is gas-and-groceries money ($280–$520). By month three you're at $640–$960. By month six the Wednesday subscription model has kicked in (typically 12–20 subscribers at $36/mo) and you're at $1,500–$2,000/mo. That's when partners stop calling it a hobby. About 70% of buyers report a "they finally got it" moment in their household within the first 90 days.

That's most of the people who buy this. The playbook assumes zero sales experience — every script, post, and pricing conversation is paste-ready. The Wednesday Facebook post on page 28 is what most readers use for their entire first three months. You don't need to learn marketing. You need to copy what works.

It doesn't need to. Real customers don't read crumb-shot Instagram. They read whether the loaf tastes like real bread, whether you're nice when they pick it up, and whether the kraft-paper bag has your handwritten name on it. About 95% of cottage-baker customers can't tell the difference between an "open crumb" and a "tight crumb" — they just want bread that's better than the grocery store's. If you've been baking for six months, you're already past that bar.

For a 12-loaf Saturday: about 4–5 hours of hands-on time, spread across Friday afternoon (2 hours: mix + bulk ferment) and Saturday morning (2–3 hours: shape, bake, package). Total active time = roughly the same as a long workout. Most readers run their cottage bakery as a side income on top of a day job — the Wednesday-Saturday rhythm is built around that.

Yes — but only with the production-scaling chapter. The pattern is: most bakers hit a wall around 12–16 loaves a Saturday because they're trying to do everything in one Saturday morning. The 20-loaf Saturday system splits prep into Friday afternoon and bake into staggered Saturday cycles (4 boules every 50 minutes). Bakers who run it report being done by 11am Saturday with twenty loaves out the door — and bedtime back to 11pm.

Your Sourdough Is Already Good Enough. Your Friends Already Want to Buy It. Here's the Rest.

47 pages. The pricing math that ends the $5-loaf undercharge. The Wednesday post that lands the first ten orders. The Saturday system that fits twenty loaves through one home oven. The state-by-state cottage food chapter (three pages, plain English). All in one PDF. $29 — and a 60-day guarantee.

Get the Playbook — $29

60-day money-back guarantee · Instant PDF · Read it tonight, post Wednesday